It’s the 21st century and the money gap between men and women is still alarming, with a detrimental effect on the financial freedom of wāhine in Aotearoa.
So, in partnership with Mercer Kiwisaver, we designed an integrated editorial platform supporting Kiwi women of any life stage towards financial freedom.
Inspired by the very place where major financial deals are discussed, debated and signed, The Table calls for women to pull up a seat and build their knowledge about money via articles, podcast episodes, infographics and explainer films.
This project encompassed an entirely new brand identity, guidelines, campaign, website and a podcast concept which launched in partnership with Ensemble Magazine.
Brand positioning
Brand design
Campaign development
Content production
Digital design
Digital development
Editorial writing
Film production
The Daylight team totally understood the brief, were excited about it and made it 100% better. They are smart, creative, hard working and get the complexities of business. The best of the best.
